Estée Lauder believed every woman can be beautiful, focusing on quality, innovation, and personalization in beauty.
Estee Lauder
Estée Lauder was founded in 1946 by Estée Lauder and Joseph Lauder in New York, becoming a global leader in luxury beauty and skincare.
Philosophy
Tradition
Estée Lauder built a legacy of luxury, elegance, and timeless beauty, emphasizing high-quality skincare, fragrances, and cosmetics rooted in tradition.
Storytelling
Estée Lauder’s journey is one of passion and vision, transforming a small beauty business into a global empire.
Elegance
Estée Lauder embodied timeless elegance, creating luxurious beauty products that redefined sophistication and glamour.
Preservation
Estée Lauder focused on preserving beauty, blending innovation with tradition to create timeless skincare and fragrances that endure across generations.
Before
After
