The Maison was the first one to be revolutionary, and this spirit is a fundamental part of its DNA.
Heritage
Founded 1961
Classics were not always timeless. They were at some point new, revolutionary, groundbreaking. We look at classics now and praise their simplicity, but each was born from a creative eye and innovation.
Yves Saint Laurent started out under the watchful eye of another designer who symbolizes class,
style and couture: Christian Dior. Saint Laurent was born in 1936 in Oran, Algeria.
personality and unique creations- the level of innovation at a time so far away
Philosophy
Tradition
Since its inception, Yves Saint Laurent has held influence both inside and outside the fashion industry. Over the years, its founder, the couturier Yves Saint Laurent secured a reputation as one of the 20th century’s foremost designers and personalities.
Storytelling
Founded in 1961, Yves Saint Laurent is one of the most prominent fashion houses of the 20th century. Originally a House of Haute Couture, Yves Saint Laurent revolutionized the way fashion and society merge and interact in 1966
Elegance
Saint Laurent’s status as a leading fashion House is fully established and recognized by a very distinctive identity and strong codes; identified and made still relevant.
Saint Laurent competes globally with the most-high-end exclusive luxury brands and occupies a leading position.
Before
After
FRAGRANCES
