Fashion should be bold, innovative, and empowering, blending elegance with rebellion to redefine modern style.
YSL
Founded in 1961 by Yves Saint Laurent and Pierre Bergé in Paris, France, YSL revolutionized fashion with bold, modern, and androgynous designs. Known for introducing the tuxedo for women ("Le Smoking"), the brand blended elegance with rebellion. Over the years, YSL expanded into haute couture, ready-to-wear, fragrances, and accessories, becoming a global icon of luxury and innovation.
Philosophy
Tradition
Storytelling
Elegance
Preservation
Before
After
Perfumes
