Fashion should be bold, innovative, and empowering, blending elegance with rebellion to redefine modern style.
YSL
Founded in 1961 by Yves Saint Laurent and Pierre Bergé in Paris, France, YSL revolutionized fashion with bold, modern, and androgynous designs. Known for introducing the tuxedo for women ("Le Smoking"), the brand blended elegance with rebellion. Over the years, YSL expanded into haute couture, ready-to-wear, fragrances, and accessories, becoming a global icon of luxury and innovation.
Philosophy
Tradition
A legacy of innovation and elegance, challenging norms while preserving Parisian luxury and craftsmanship.
Storytelling
Founded in 1961, Yves Saint Laurent redefined fashion by blending elegance with rebellion, introducing iconic pieces like Le Smoking tuxedo, shaping modern luxury.
Elegance
A fusion of boldness and sophistication, redefining luxury with modern, timeless, and effortless style.
Preservation
Honoring classic craftsmanship while pushing fashion boundaries, preserving elegance through timeless innovation.
Before
After
Perfumes
