Cologne to Parfum: your quick-read, easy guide to scent strengths
News

Cologne to Parfum: your quick-read, easy guide to scent strengths

From Colognes to extraits, splashes to after shaves – there are so many differing types of fragrance categories...
Aug 23, 2022
Scenting The Sandman
News

Scenting The Sandman

The Sandman is currently Netflix’s number one show – topping the trending and most-streamed charts, delighting the majority of...
Aug 23, 2022
Issey Miyake – a fragrant tribute
News

Issey Miyake – a fragrant tribute

It was with great sadness that we learned Issey Miyake had died today, August 9th, 2022, at the...
Aug 23, 2022
Cologne to Parfum: your quick-read, easy guide to scent strengths

Cologne to Parfum: your quick-read, easy guide to scent strengths

From Colognes to extraits, splashes to after shaves – there are so many differing types of fragrance categories now that it can be hard to tell one from another and where to begin. Read our handy guide, below, and get your nose in the know! Descriptions like Eau de Toilette or Eau de Parfum are used to identify the strength or concentration of oil in the carrier (or base – usually alcohol) in a fragrance composition. These concentrations can vary from fragrance to fragrance, depending on how that particular brand like to blend their scents, but use this is a rule of thumb (or nose!)     Extract/extrait/solid perfume – 20-30% Perfume – 15-25 % Eau de Parfum  (EDP) – 8-15% Eau de Toilette (EDT) – 4-8% Cologne (EDC) –  2-4% Body cream/lotion –  3-4% After Shave/Splash  – 2-4% Soap – 2-4%   In general, the higher the percentage, the longer it will last on your skin, and therefore, the higher the...
Abdullatif Alzaeem - Aug 23, 2022
Scenting The Sandman

Scenting The Sandman

The Sandman is currently Netflix’s number one show – topping the trending and most-streamed charts, delighting the majority of fans of the original comic books (an occurence so rare even Neil Gaiman surely couldn’t have dreamed it) and reviving the shrivelled black hearts of mostly-ex-goths (such as myself) the world over. There’s a cultural significance to this resurgence of the Sci-Fi / Fantasy genre taking over new generations, a yearning for other worlds, for escapism. Seeing as the most instantaneous escape route is through our sense of smell – it being directly plugged into our limbic sytem, the part of our brain associated with memories, emotions and survival intincts – it seemed only natural to continue our series of perfume pairings with a spolier-free scenting of The Sandman… To truly do justice to the multiverse intricacies of The Sandman storyline(s) would take many more thousands of words than I have room for here, so...
Abdullatif Alzaeem - Aug 23, 2022
Issey Miyake – a fragrant tribute

Issey Miyake – a fragrant tribute

It was with great sadness that we learned Issey Miyake had died today, August 9th, 2022, at the age of 84. The word ‘iconic’ is often attributed to designers and fragrances alike, but rarely have we seen such a designer who seemed to effortlessly span both worlds, becoming legendary in his own lifetime while greatly contributing to the innovation of each. Known for his masterclasses in ‘simplicity’ (in fact, so intricately designed fabric seemed to want to naturally fall in the shapes he sculpted from them), the fragrances from the house of course followed suit – these are scents that seem to drape the skin in softness, nature tamed to match his purity of vision within each perfume.       The most beloved of these has to be L’Eau d’Issey, first launched in 1992, with Jaques Cavallier composing a seamless silkiness via a silvery ripple of aquatic notes – Miyake’s...
Abdullatif Alzaeem - Aug 23, 2022
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