Hugo Ferdinand Boss was born on July 8, 1885, the fifth and youngest child of Heinrich Boss
and his wife Luise, who jointly owned a lingerie and linen shop in the Swabian town of
Metzingen
Heritage
Founded 1924
It all started with the suit back in the 1970s. Michael Jackson wore it, as did the stars of Miami Vice. Since then, the company has come to offer much more under the two brands of BOSS and HUGO.
We believe in the desirability of our brands. They will be the most important factor in the Group’s long-term success.
Sartorial heritage meets lifestyle. Numerous milestones mark the way to becoming an international fashion and lifestyle company.
Philosophy
Tradition
Numerous milestones punctuate the evolution of HUGO BOSS into an international lifestyle group.
Storytelling
It all started with the suit back in the 1970s. Michael Jackson wore it, as did the stars of Miami
Vice. Since then, the company has come to offer much more under the two brands of BOSS
and HUGO.
Elegance
In the realms of fashion, art and sports alike – there are many facets to success. HUGO BOSS will continue to work on its great success story and to inspire people in the future.
Before
After
FRAGRANCES
