Dior places great importance on the origins of its raw materials. The brand establishes a relationship of confidence with producers and systematically controls all of its raw materials from their harvest to their arrival at the Saint-Jean-de-Braye cellar, and their incorporation into a perfume. Dior strives for sustainable development: producers whose approach is durable are favored.
Heritage
"It was in 1946 that I moved into 30 Avenue Montaigne. This delightful house then had enough elegant rooms and salons, sufficient nooks and crannies to contain all eighty-five of us."
Christian Dior, Christian Dior et Moi, 1956
The history of the House has always been closely linked to that of the art world. This fascination, sparked by Christian Dior, nourishes our imagination, inspires us every day to spread our passion for culture.
This benefit evening, which is especially dear to us – and at time when it strikes us as essential to help the Ukrainian refugees in Italy
– once again expressed the unwavering friendship between Dior and Venetian Heritage, an exceptional, committed, and emblematic partner,”
stated Pietro Beccari, Chairman and CEO of Christian Dior Couture.
"How did I get to know my friends? Through those mysterious
laws that Goethe called elective affinities.
We were just a simple gathering of painters, writers, musicians,
and designers, under the aegis of Jean Cocteau and Max Jacob."
Christian Dior, Christian Dior et Moi, 1956
Philosophy
Mission
Our mission is to protect and develop the legacy of the Maison while continuing to draw upon it as a source of inspiration and pride. This brings me to our new vision for the Maison: 'Dream in Dior'.
Storytelling
It all started on Avenue Montaigne, in 1946 post-war Paris. Behind the 18th-century-style façade of house number 30, Christian Dior established one of the most influential couture houses to date. Financed by French entrepreneur Marcel Boussac, the artistically inclined couturier created avant-garde silhouettes and contributed to Paris’ reputation as the thriving fashion capital it is today. We zoom in on the house’s most sought-after bags, from the mid-1990s
Preservation
We commit to preserving and disseminating the unique craftsmanship of precious materials in olfaction, colour and skincare crafts, that guarantee the highest qualitiy of our products.
Before
After
FRAGRANCES
BATH & SHAVING
GIFT SETS
