Heritage

Founded in 2015, Initio means "the beginning"

Breathes out a force of nature, the wake of Greatness. An enchanting, thrilling perfume that makes all our dreams of greatness possible.

Better than an imaginary paradise, enter into a secret dimension where the experience of deep harmony can be lived.

Philosophy

Founded in 2015, Initio means "the beginning": each fragrance in the collection is an initiation to the power of perfumes

Storytelling

Perfumes which influence our mood and behaviour. Olfactory emotions of a new dimension marked by a unique Naturoprint molecule

Elegance

reproducing the action of ambergris and musk, those animal pheromones that are a source of self-confidence when used in perfumery.