Sir William Lyons believed in "grace, space, and pace" — combining beauty, comfort, and performance in every car.
Jaguar
Jaguar was founded in 1922 by William Lyons and William Walmsley in the UK. It started as Swallow Sidecar Company, making motorcycle sidecars, and later evolved into a luxury car brand. Renamed Jaguar in 1945, it’s now part of Jaguar Land Rover, owned by Tata Motors.
Philosophy
Tradition
He upheld British craftsmanship, blending tradition with innovation to create timeless vehicles..
Storytelling
Every Jaguar model told a story of power, elegance, and precision — reflecting his vision and passion.
Elegance
Lyons had an eye for stylish design, ensuring every Jaguar looked as good as it performed.
Preservation
His legacy lives on in Jaguar’s classic lines and enduring commitment to luxury and performance.
Before
After
Perfumes
