Mario Prada valued craftsmanship, quality materials, and timeless elegance, shaping Prada into a symbol of luxury and innovation.
Prada
Prada was founded in 1913 in Milan, Italy, by Mario Prada. It started as a luxury leather goods store and later became a global fashion powerhouse known for its innovative designs, high-end clothing, accessories, and fragrances.
Philosophy
Tradition
Mario Prada's tradition emphasized quality craftsmanship, elegance, and durability, establishing a legacy of timeless luxury.
Storytelling
In 1913, Mario Prada founded a leather goods store in Milan, focusing on quality and craftsmanship, which led to the creation of the global luxury brand, Prada.
Elegance
Mario Prada's elegance was defined by timeless designs, quality materials, and meticulous attention to detail, setting a new standard for luxury fashion.
Preservation
Mario Prada preserved craftsmanship and quality, ensuring the lasting legacy of the Prada brand.
Before
After
