Redefining luxury with bold vision and innovative design
Prada
"It was in 1946 that I moved into 30 Avenue Montaigne. This delightful house then had enough elegant rooms and salons, sufficient nooks and crannies to contain all eighty-five of us."
Christian Dior, Christian Dior et Moi, 1956
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Philosophy
Tradition
Rooted in Italian craftsmanship, guided by modern elegance
Storytelling
Each piece tells a story of sophistication and avant-garde style
Elegance
Effortless elegance that blends simplicity with sophistication
Preservation
Preserving a legacy of iconic fashion for the future
Before
After
