TO INSPIRE THE DREAM OF A BETTER LIFE THROUGH AUTHENTICITY AND TIMELESS STYLE
Heritage
Lauren started The Ralph Lauren Corporation in 1967 with men's ties. At 28 years-old, Lauren worked for the tie manufacturer Beau Brummell. He persuaded the company's president to let him start his own line. Drawing on his interests in sports, Lauren named his first full line of menswear "Polo" in 1968.
TO INSPIRE THE DREAM OF A BETTER LIFE THROUGH AUTHENTICITY AND TIMELESS STYLE
LOVE WHAT YOU DO, BE PASSIONATE, WORK HARD, WORK TOGETHER, TAKE RISKS, STAY REAL, NEVER COMPROMISE, ASPIRE TO THE BEST
Philosophy
Tradition
Our Next Great Chapter is guided by three core principles with five distinct strategic priorities outlined below. Critically, our teams are at the foundation of our strategy. It is their passion, commitment and excellent execution that bring our strategy to life every day.
Storytelling
Our purpose at Ralph Lauren is to inspire the dream of a better life through authenticity and timeless style. Each word is deliberate, deeply rooted in our history and in our culture.
Elegance
Inspiring the dream of a better life is not about material status, but about a life filled with hope, possibility and a sense of realness that never goes out of style.
Before
After
FRAGRANCES
