Edouard Heuer believed in precision and innovation as the core of watchmaking.
Tag Heuer
TAG Heuer is a luxury Swiss brand founded in 1860 by Edouard Heuer in the city of Saint-Imier. It is renowned for its precision watchmaking and innovations in chronographs, with a strong connection to the world of motor racing. The name became "TAG Heuer" after merging with the TAG company in 1985.
Philosophy
Tradition
He was committed to authentic Swiss craftsmanship and traditional quality
Storytelling
His journey began in a small workshop and evolved into a global brand known for speed and precision.
Elegance
He combined high performance with simple, elegant design
Preservation
TAG Heuer continues to preserve his vision and legacy in every watch to this day.
Before
After
